I am very happy that the ownership group actually listened to the general public and got rid of Mr. Limbaugh. Many of his supporters will cry about this and give examples of how he was discriminated against; that there wouldn't be as much of an uproar if Al Sharpton were to put in a bid. I personally wouldn't want him involved with football, or anything for that matter... he's a pompous fool. But he hasn't preached the type of discriminating, degrading views that Rush has. Sharpton's actions are self-promoting, and misguided... Limbaugh's are just hateful, and he doesn't care who he offends.
Vick, Pac-Man, and numerous others have come back to the NFL after being involved in heinous crimes and behavior. Vick is back because only because he's shown genuine remorse; and the moment he doesn't show that he's actually a changed man, he will be out again. If Limbaugh were to suddenly change his tune, and make amends to the comments that he has made, he would have a chance to be involved in the NFL. But because he won't change, the NFL won't even to let him sniff a part of the NFL. Same reason why ESPN won't even go that route anymore. Can you even imagine what Limbaugh would do when it is explained to him that the Rooney Rule is for real?
A perfect historic example of this reaction by the NFL is Marge Schott (ex-owner of the Cincinnati Reds). She was actually banned from being anything but the signer of checks for about two years; and its been rumored that she was eventually pushed into selling the team. And this is by the MLB... the same people who turned their backs to the rampant (and obvious) steriod abuse in their own sport.
The NFL doesn't need him, nor does this ownership group, obviously. The NFL and its owners can tolerate felons and drug users... but because of the NFL's diversity and progressive thinking, there's no way they would (or could) tolerate a bigot.